services

- what we do -

​To increase the wellbeing, sustainability, productivity, and creativity for our clients.

/Research

The goal of doing research is to equip you with the information you need to make informed business decisions about start-up, innovation, growth and the 4 ‘Ps’: product, price, place and promotion.

  • Market Research
  • Business Model Canvas
  • Process Chains
  • Porter's 5 Forces
  • 2 x 2 Matrixs
  • Strategic Group Maps
  • Spradley's 9 Dimensions
  • AEIOU Framework
  • Perceived Use Value Charts

/Empathy

Understanding what makes your customers tick and how they experience your brand is invaluable to increasing acquisition and retention.

  • Participant Observations
  • Design Ethnography
  • Journey Maps
  • Empathy Maps
  • What | How | Why
  • Analogous Empathy
  • Share & Capture
  • Active Protoypes
  • Body Storming

/Segmentation

Customer Segmentation is the subdivision of a market into discrete customer groups that share similar characteristics. Customer Segmentation can be a powerful means to identify unmet customer needs.

  • Demographic Profiles
  • Behavioural Characteristics
  • Psychographics
  • Cultural
  • Usage Patterns
  • Persona Creation

/Strategies

Our forte is help our clients better understand the needs of their customers and the techniques that will enable them to reach out and grab their attention.

  • Innovation Strategies
  • Targeting & Positioning
  • Influence Pyramid
  • Crowdfunding
  • Communications Plans
  • Design Thinking

/Monitor

Understanding how to make sense of all your online & offline efforts is about compiling the data and reporting on what it means and what to do next.

  • Feedback Capture
  • I Like | I Wish | What if
  • User Testing
  • User Oberservations
  • Web Analytics
  • Crowdsourcing

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