- what we do -

​To increase the wellbeing, sustainability, productivity, and creativity for our clients.


The goal of doing research is to equip you with the information you need to make informed business decisions about start-up, innovation, growth and the 4 ‘Ps’: product, price, place and promotion.

  • Market Research
  • Business Model Canvas
  • Process Chains
  • Porter's 5 Forces
  • 2 x 2 Matrixs
  • Strategic Group Maps
  • Spradley's 9 Dimensions
  • AEIOU Framework
  • Perceived Use Value Charts


Understanding what makes your customers tick and how they experience your brand is invaluable to increasing acquisition and retention.

  • Participant Observations
  • Design Ethnography
  • Journey Maps
  • Empathy Maps
  • What | How | Why
  • Analogous Empathy
  • Share & Capture
  • Active Protoypes
  • Body Storming


Customer Segmentation is the subdivision of a market into discrete customer groups that share similar characteristics. Customer Segmentation can be a powerful means to identify unmet customer needs.

  • Demographic Profiles
  • Behavioural Characteristics
  • Psychographics
  • Cultural
  • Usage Patterns
  • Persona Creation


Our forte is help our clients better understand the needs of their customers and the techniques that will enable them to reach out and grab their attention.

  • Innovation Strategies
  • Targeting & Positioning
  • Influence Pyramid
  • Crowdfunding
  • Communications Plans
  • Design Thinking


Understanding how to make sense of all your online & offline efforts is about compiling the data and reporting on what it means and what to do next.

  • Feedback Capture
  • I Like | I Wish | What if
  • User Testing
  • User Oberservations
  • Web Analytics
  • Crowdsourcing

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